Pharma R&D Today

Ideas and Insight supporting all stages of Drug Discovery & Development

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Is it time for Design Thinking to drive R&D?

Posted on August 31st, 2016 by in Pharma R&D

digitech

According to Jon Kolko (HBR 2015), the age of “design thinking” is here. Several high tech companies appear to be taking simple design principals in moving from selling products to providing services for their users or clients. Continue reading “Is it time for Design Thinking to drive R&D?” »

Smart Devices, Big Data, and the Value of Long-Term Research

Posted on August 29th, 2016 by in Pharma R&D

In a new feature in The Atlantic, author Jessa Gamble makes the case that Modern Medicine Is Too Reliant on Short-Term Studies, too often preferring the instant gratification that comes from a short study, only to find those results soon challenged by yet another short-term study.

Continue reading “Smart Devices, Big Data, and the Value of Long-Term Research” »

Impact of Precision Medicine and Genomics on Patient Treatment

Posted on August 26th, 2016 by in Chemistry

In January of 2015, President Barack Obama launched the Precision Medicine Initiative, which brought to the forefront the growing understanding and need for individually tailored and customized treatments for patients.

Continue reading “Impact of Precision Medicine and Genomics on Patient Treatment” »

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