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Harpreet Shah

Harpreet Shah

Solution Marketing Manager

Connect with Harpreet Shah on LinkedIn

About the author: Being an ex-researcher to an ex-customer support executive, I have had my feet inside the shoes of our customers. As an Embase Solution Marketer at Elsevier, I communicate this customer-insight to drive product strategy and bring the value back to our customers. With so much of innovation going around in the field of biomedical research, keeping myself abreast the latest technologies, challenges and needs of the society; sharing my thoughts on the same is what I aim from my blogposts. Feel free to connect with me at LinkedIn.

Posts by Harpreet Shah

The evidence-based approach to traditional medicine: An interview with Dr. Iveta Petrova

Posted on February 12th, 2020 in Pharma R&D

Dr. Iveta Petrova presenting in Beijing

A fruitful collaboration between Elsevier and Beijing University of Chinese Medicine (BUCM) resulted in Embase adding a new Traditional Chinese Medicine (TCM) taxonomy to its thesaurus tool Emtree in January 2020. At the same time as the release, BUCM held an evidence-based medicine training and seminar in Beijing to help promote the concept of evidence-based medicine. Elsevier was a sponsor of the event, and was proud to have our own Dr. Iveta Petrova, Embase Lead Product Manager, there to introduce the TCM addition to Emtree.


Evidence-based medicine training and seminar coming up in Beijing

Posted on January 3rd, 2020 in Pharmacovigilance

Systematic review of the available literature from clinical trials is important for collecting evidence for existing and new patient care practices. With the ever-increasing amount of literature around this, it becomes important to design literature searches that ensure no important safety signal is missed.


New studies question what we thought we knew about aspirin

Posted on December 17th, 2019 in Chemistry

For decades, aspirin (acetylsalicylic acid) has been viewed as something of a wonder drug. A staple in most households, people have turned to it for everything from headache relief to heart attack prevention. However, recent studies have raised some serious questions about the benefits of regular aspirin usage.