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Ideas and Insight supporting all stages of Drug Discovery & Development

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Prima Sung

Prima Sung

Sr. Product Marketing Manager at Elsevier

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About the author: Prima has extensive experience in the information technology industry. Her role involves defining value propositions through immersive understanding of the industry and users of information solutions. Prior to joining Elsevier, Prima worked at Microsoft and Nokia on designing solutions for the future of mobile computing. She holds an MBA from Hofstra University in New York, USA.

Posts by Prima Sung

Businesses and Customers Benefit From New Partnerships

Posted on September 1st, 2017 in Pharma R&D

Now more than ever, even some of the largest companies are seeking out partnerships, finding advantages in them for both businesses, while also providing greater value for customers and the industry as a whole. (more…)

The Power of Two in Lead Optimization

Posted on July 3rd, 2017 in Chemistry

The rise of in silico approaches has revolutionized early drug discovery, making it possible to model the potential in vivo behaviors of large numbers of compounds, delve deep into their bioactive and chemical properties, (more…)

Leveling the Playing Field in Medicinal Chemistry

Posted on June 26th, 2017 in Chemistry

For the designers and developers of Elsevier’s R&D Solutions, a major concern is ensuring that each solution makes the same level of searching or analytical power available to all users. The primary aim for the teams is to (more…)

New Reaxys: A Model of Agile Development

Posted on April 11th, 2017 in Chemistry

The development of a chemistry research solution is not something that should occur solely in the IT department of the product owner. Without the participation of the intended end users of the product, how can the developers be sure that they’re addressing real needs? (more…)

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