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Disrupting innovation: From geography, penguins and ocean currents to diagnosing disease by its smell

Posted on November 15th, 2017 by in Pharma R&D

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How to become aware of what I don’t know? These insights can stimulate disruption. They help us see a whole new world or perhaps a pattern of activities that need to change. As Donald Rumsfeld described, it is those things we don’t know we don’t know that can be issues for the future. They can also be lost opportunities in scientific understanding and commercial success. Continue reading “Disrupting innovation: From geography, penguins and ocean currents to diagnosing disease by its smell” »