Pharma R&D Today

Ideas and Insight supporting all stages of Drug Discovery & Development

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Prima Sung

Prima Sung

Sr. Product Marketing Manager at Elsevier

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About the author:

Prima has extensive experience in the information technology industry. Her role involves defining value propositions through immersive understanding of the industry and users of information solutions. Prior to joining Elsevier, Prima worked at Microsoft and Nokia on designing solutions for the future of mobile computing. She holds an MBA from Hofstra University in New York, USA.


Posts by Prima Sung

Does Chemistry Have an Image Problem?

Posted on October 6th, 2017 in Chemistry

The results of a recent study on chemistry research, conducted by Elsevier’s Reaxys team, suggest that chemistry might need to work on its image. Continue reading “Does Chemistry Have an Image Problem?” »

Businesses and Customers Benefit From New Partnerships

Posted on September 1st, 2017 in Pharma R&D

Now more than ever, even some of the largest companies are seeking out partnerships, finding advantages in them for both businesses, while also providing greater value for customers and the industry as a whole. Continue reading “Businesses and Customers Benefit From New Partnerships” »

The Power of Two in Lead Optimization

Posted on July 3rd, 2017 in Chemistry

The rise of in silico approaches has revolutionized early drug discovery, making it possible to model the potential in vivo behaviors of large numbers of compounds, delve deep into their bioactive and chemical properties, Continue reading “The Power of Two in Lead Optimization” »

Leveling the Playing Field in Medicinal Chemistry

Posted on June 26th, 2017 in Chemistry

For the designers and developers of Elsevier’s R&D Solutions, a major concern is ensuring that each solution makes the same level of searching or analytical power available to all users. The primary aim for the teams is to Continue reading “Leveling the Playing Field in Medicinal Chemistry” »

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