Pharma R&D Today
Ideas and Insight supporting all stages of Drug Discovery & Development

Prima Sung
Sr. Product Marketing Manager at Elsevier
Connect with Prima Sung on LinkedIn
Website: https://www.elsevier.com
About the author:
Prima has extensive experience in the information technology industry. Her role involves defining value propositions through immersive understanding of the industry and users of information solutions. Prior to joining Elsevier, Prima worked at Microsoft and Nokia on designing solutions for the future of mobile computing. She holds an MBA from Hofstra University in New York, USA.
Posts by Prima Sung
Embracing the new in cheminformatics
Posted on August 17th, 2018 in Chemistry
Two centuries of innovation in chemistry research methods
The true mark of an innovation is its impact on our behavior. All the great innovations of history, big and small, have changed how people have approached tasks in their personal and professional lives. As we celebrate 30 years of the chemistry research solution Reaxys, (more…)
Chemists Concerned About How Their Field is Viewed
Posted on December 13th, 2017 in Chemistry
Chemistry and its importance in everyday life is often underrated at best, and wildly misunderstood at worst. The stock image of scientists in white lab coats holding beakers of toxic chemicals has been hard to shake (more…)
Being Tech Savvy is ‘Crucial’ to Advancement in STEM careers
Posted on October 30th, 2017 in Chemistry
A survey of chemistry professionals finds familiarity with machine learning and data analysis tools among needed skills for future chemists, while collaborative technology is crucial in supporting innovation (more…)
Does Chemistry Have an Image Problem?
Posted on October 6th, 2017 in Chemistry
The results of a recent study on chemistry research, conducted by Elsevier’s Reaxys team, suggest that chemistry might need to work on its image. (more…)