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Prima Sung

Prima Sung

Sr. Product Marketing Manager at Elsevier

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About the author:

Prima has extensive experience in the information technology industry. Her role involves defining value propositions through immersive understanding of the industry and users of information solutions. Prior to joining Elsevier, Prima worked at Microsoft and Nokia on designing solutions for the future of mobile computing. She holds an MBA from Hofstra University in New York, USA.


Posts by Prima Sung

New Reaxys: A Model of Agile Development

Posted on April 11th, 2017 in Chemistry

The development of a chemistry research solution is not something that should occur solely in the IT department of the product owner. Without the participation of the intended end users of the product, how can the developers be sure that they’re addressing real needs? Continue reading “New Reaxys: A Model of Agile Development” »

Lessons Learned from a Clinical Trial Failure

Posted on March 14th, 2017 in Chemistry

Revisiting failed clinical trials is important because these studies may generate new insights into drug research and development, leading to effective new treatments. Researchers in the recent IMPROVE-IT trial learned valuable lessons from the failure of the earlier ENHANCE study Continue reading “Lessons Learned from a Clinical Trial Failure” »

Top 10 Most Talked-About Articles on Medicinal Chemistry

Posted on November 21st, 2016 in Chemistry

Every day, researchers in medicinal chemistry are doing important work in the lab, striving bit by bit to uncover the knowledge that will lead to treatments and potentially even cures for numerous diseases and maladies. Here are some of the most-discussed articles and findings in medicinal chemistry, biological chemistry, and organic chemistry in recent weeks. Continue reading “Top 10 Most Talked-About Articles on Medicinal Chemistry” »